Choosing Greatness

An Evidence-Based Approach to Achieving Exceptional Outcomes

In Choosing Greatness, Christina Curtis combines her decades of practical experience in business psychology and her conversations with some of the greatest leaders of our generation—Richard Branson, CEO of the Virgin Group; Javier Rodriguez, CEO of DaVita Inc.; Jonathan Johnson, CEO of; Teena Piccione, executive at Google; Lara Merriken, founder of LÄRABAR®; Daniel Nestor, eight-time Grand-Slam doubles tennis champion, and more—to teach you how to unlock the full potential of the greatest change agent imaginable: your own mind.

In the space between instinct and outcome, between reflex and reflection, between ordinary and extraordinary, lies choice. This optimistic, fast-paced book provides clear, easy direction on how to live more consciously in that space so you can push your brain to operate with peak efficiency and precision.

If you’re a leader, entrepreneur, executive, or anyone who wants to squeeze more time, money, and joy from every day, Choosing Greatness is a must-have book that’s brimming with tools and strategies!

Published by Worth • Distributed by Simon & Schuster
List Price $26.00 (Price May Vary By Retailer)

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(Release Date: May 2, 2023 )

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Choosing Greatness Captures Christina's Conversations with:

Richard Branson

Richard Branson

Founder of the Virgin Group

Jonathan Johnson

Jonathan Johnson

Chief Executive Officer at

Lara Merriken

Lara Merriken

Entrepreneur and founder of LÄRABAR

Daniel Nestor

Daniel Nestor

Winner of Eight Grand Slams and an Olympic Gold Medal

Teena Piccione

Teena Piccione

Global Transformation and Operations Executive at Google

Kim Rivera

Kim Rivera

Chief Legal Officer at OneTrust

Javier Rodriguez

Javier Rodriguez

Chief Executive Officer at DaVita Inc.

Eric Severson

Eric Severson

Executive Vice President and Chief Human Resource Officer at Neiman Marcus

Everett Thomas

Everett Thomas

Executive at Lockheed Martin Space, Major General (U.S. Air Force, Retired)

P Yale Bain

Phyllis Yale

Advisory Partner for Bain Consulting

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Author Christina Curtis

Christina Curtis is the founder of Curtis Leadership Consulting, supporting a range of high-achieving clients from world-class entrepreneurs to executives from Fortune 500 companies and Olympic athletes. A thought leader on motivation and goal attainment, she has written articles and been featured in Harvard Business ReviewForbesPsychology TodayEntrepreneur magazine, and Fortune magazine. She earned her master’s degree in organizational psychology, is certified in NeuroLeadership, and is an accredited Master Coach, a designation held by less than 1 percent of coaches globally.

Praise For Choosing Greatness

Rich DiGeronimo

"This book is packed with meaningful strategies on how to identify and stay focused on the most important things. As a leader, it is critical to access the energy, attitude, and insights that will unlock new layers of growth and possibility for individuals and the organization. Choosing Greatness has refined techniques for all of us on how to do just that.”

— Rich DeGeronimo, President, Product and Technology, Charter Communications

Daniel H. Pink

Choosing Greatness is at once deeply thoughtful and eminently practical — an excellent read for anyone looking to broaden and deepen their professional lives.”

Daniel H. Pink, #1 New York Times bestselling author of "The Power of Regret", "When", and "To Sell is Human"

David Cuddy

Choosing Greatness will unlock the clarity you need to be a better leader and more fulfilled at home and at work. Christina’s storytelling prowess and personal experiences also make it an impossible book to put down.”

— David Cuddy, General Manager, Public Affairs, Microsoft

Jeanine Jiganti

Choosing Greatness is a clear-eyed, evidence-based approach that gets to the heart of how to choose your future. It strips away the artifice and provides practical advice on how to achieve your goals. I worked with the ever-positive Christina and am better off for it!”

— Jeanine Jiganti, General Counsel, Walmart Health & Wellness

Neil Blair

Choosing Greatness captures invaluable insights to accelerate your career, getting you out of your head and back into the game. It’s a must-read for those in business looking to reach exceptional levels of performance.”

— Neil Blair, President, KPMG Corporate Finance Inc., KPMG

Wes Lujan

“This book shows you how to avoid letting your habits hijack your decisions. We must make every word and action count. Our time is finite. Using this system, you can learn to focus your intensity and really light your goals on fire.”

Wes Lujan, Assistant Vice Pres. External Relations, Union Pacific

Christina's work has been featured in:

Christina Curtis Contributor Harvard Business Review
Christina Curtis Contributor Psychology Today
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Matt Townsend show podcast
Authority Magazine