Choosing Greatness
An Evidence-Based Approach to Achieving Exceptional Outcomes
In Choosing Greatness, Christina Curtis combines her decades of practical experience in business psychology and her conversations with some of the greatest leaders of our generation—Richard Branson, CEO of the Virgin Group; Javier Rodriguez, CEO of DaVita Inc.; Jonathan Johnson, CEO of Overstock.com; Teena Piccione, executive at Google; Lara Merriken, founder of LÄRABAR®; Daniel Nestor, eight-time Grand-Slam doubles tennis champion, and more—to teach you how to unlock the full potential of the greatest change agent imaginable: your own mind.
In the space between instinct and outcome, between reflex and reflection, between ordinary and extraordinary, lies choice. This optimistic, fast-paced book provides clear, easy direction on how to live more consciously in that space so you can push your brain to operate with peak efficiency and precision.
If you’re a leader, entrepreneur, executive, or anyone who wants to squeeze more time, money, and joy from every day, Choosing Greatness is a must-have book that’s brimming with tools and strategies!
Published by Worth • Distributed by Simon & Schuster
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Choosing Greatness Captures Christina's Conversations with:
Richard Branson
Founder of the Virgin Group
Jonathan Johnson
Chief Executive Officer at Overstock.com
Lara Merriken
Entrepreneur and founder of LÄRABAR
Daniel Nestor
Winner of Eight Grand Slams and an Olympic Gold Medal
Teena Piccione
Global Transformation and Operations Executive at Google
Kim Rivera
Chief Legal Officer at OneTrust
Javier Rodriguez
Chief Executive Officer at DaVita Inc.
Eric Severson
Executive Vice President and Chief Human Resource Officer at Neiman Marcus
Everett Thomas
Executive at Lockheed Martin Space, Major General (U.S. Air Force, Retired)
Phyllis Yale
Advisory Partner for Bain Consulting
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Author Christina Curtis
Christina Curtis is the founder of Curtis Leadership Consulting, supporting a range of high-achieving clients from world-class entrepreneurs to executives from Fortune 500 companies and Olympic athletes. A thought leader on motivation and goal attainment, she has written articles and been featured in Harvard Business Review, Forbes, Psychology Today, Entrepreneur magazine, and Fortune magazine. She earned her master’s degree in organizational psychology, is certified in NeuroLeadership, and is an accredited Master Coach, a designation held by less than 1 percent of coaches globally.
Praise For Choosing Greatness
"This book is packed with meaningful strategies on how to identify and stay focused on the most important things. As a leader, it is critical to access the energy, attitude, and insights that will unlock new layers of growth and possibility for individuals and the organization. Choosing Greatness has refined techniques for all of us on how to do just that.”
— Rich DeGeronimo, President, Product and Technology, Charter Communications
“Choosing Greatness is at once deeply thoughtful and eminently practical — an excellent read for anyone looking to broaden and deepen their professional lives.”
— Daniel H. Pink, #1 New York Times bestselling author of "The Power of Regret", "When", and "To Sell is Human"
“Choosing Greatness will unlock the clarity you need to be a better leader and more fulfilled at home and at work. Christina’s storytelling prowess and personal experiences also make it an impossible book to put down.”
— David Cuddy, General Manager, Public Affairs, Microsoft
“Choosing Greatness is a clear-eyed, evidence-based approach that gets to the heart of how to choose your future. It strips away the artifice and provides practical advice on how to achieve your goals. I worked with the ever-positive Christina and am better off for it!”
— Jeanine Jiganti, General Counsel, Walmart Health & Wellness
“Choosing Greatness captures invaluable insights to accelerate your career, getting you out of your head and back into the game. It’s a must-read for those in business looking to reach exceptional levels of performance.”
— Neil Blair, President, KPMG Corporate Finance Inc., KPMG
“This book shows you how to avoid letting your habits hijack your decisions. We must make every word and action count. Our time is finite. Using this system, you can learn to focus your intensity and really light your goals on fire.”
— Wes Lujan, Assistant Vice Pres. External Relations, Union Pacific
Christina's work has been featured in:
