Interviewed in Newsweek article about Apple & Disney

Apple Buying Disney Would Create an Unparalleled Entertainment Behemoth

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Excerpt of Article:

While both companies are massively successful, a merger would see profits soar, according to business expert and consultant Christina Curtis.

“Given their complimentary customer footprint, merging these two powerhouse businesses would likely drive substantial growth,” the founder of Curtis Leadership Consulting told Newsweek. “Based on the slight bump in stock price increase for both companies, it appears investors would agree.”

Last week both companies stock prices increased by around 1 percent each after Needham’s Martin wrote to her clients about a merger.

“It’s easy to imagine how they could seamlessly weave their technology and services together, capturing more mindshare from consumers who are eager to be a part of the entertainment value both Apple and Disney bring,” Curtis said.

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